BOSTON APPENZELL, Switzerland?(BUSINESSWIRE)?
GMC Software Technology, a leading provider of customer communications
and output management solutions, today announced the launch of GMC
Inspire?. GMC Inspire is an end-to-end software solution for Customer
Communications Management (CCM) designed to help businesses increase
customer engagement. The solution enables enterprises to effectively
streamline and advance the creation and delivery of marketing,
transactional and operational communications.
The solution also includes comprehensive content management capabilities
for highly regulated industries allowing businesses to ensure corporate
and legislative compliance across all communications. Reviews of GMC
Inspire have concluded that the solution supports a wide range of output
channels including email, SMS, social media, Web presentment and
traditional print channels.
?We live in a digital age where customers expect communication through
the Web, email, mobile and social media?not just print,? according to
Barb Pellow, group director, InfoTrends. ?Abilities to create, format
and deliver communications across both digital as well as traditional
channels, such as those found in GMC Inspire, allow enterprises to
benefit from a much more integrated approach to their communication
strategy.?
According to GMC Software Technology, GMC Inspire?s ability to capture
customer preferences coupled with intelligent automation will allow
businesses to customize any communication in line with corporate
guidelines and legislative compliance. Customization can include
individually tailored content, delivery through the preferred channel
and at the optimal time.
?In today?s competitive marketplace, customers are in control and
businesses that communicate ?out of context? take the risk of alienating
customers, rather than engaging with them,? cautions Joel Bienvenu,
research manager at IDC. ?The ability to help deliver relevant messages,
at the right time through the preferred channel, is fundamental to
engage with customers today. This is what GMC Inspire is designed to
achieve.?
According to GMC Software Technology, GMC Inspire is designed to give
business users more control over the key elements in any communication.
The solution also provides comprehensive backend capabilities to ensure
that technical teams can manage and run the process efficiently and in
compliance.
The company states that customer communications act as representatives
of any business and can play a critical role in increasing customer
satisfaction, retention, and acquisition. GMC Inspire is said to remove
the barriers of complexity and legislative constraints in CCM allowing
businesses to use communications effectively and engage their customers
in a highly efficient and cost-effective manner.
GMC Inspire encompasses five core capabilities. The company states that
these capabilities can be used to deliver tailored solutions that
address the challenges in customer communication faced by enterprises
today.
Core capabilities of GMC Inspire include:
Customer insight: GMC Inspire provides advanced data management
and customer analytics that bring together data silos across the
business including CRM, ERP, ECM and other business systems. In addition
the solution enables businesses to capture and leverage real-time data,
customer preferences and social media profiles.
Customer communications: The solution is deigned to allow
business users more control over document content while detailed
technicalities can still be managed by IT teams. The solution includes
dynamic design principles and comprehensive content management
capabilities. Businesses can create high volume, structured
communications as well as interactive and on-demand communications with
GMC Inspire.
Multichannel production: Communications can be optimized for most
delivery channels including mobile and Web presentment, SMS, email,
print, fax, RSS as well as other emerging channels. As the solution is
built on a single platform, communications only have to be created once
and can then be automatically formatted for appropriate channels.
Response management: The solution enables businesses to capture,
track and manage customer responses across all channels. Enterprise
feedback management automatically updates business systems and can
trigger follow-on communications.
Process management and automation: The solution controls and
automates the end-to-end communication process enabling 24/7 or
lights-out production and real-time customer communications management.
The solution can be configured to control and automate any communication
process according to business needs.
More information on GMC Inspire, including the full solution brochure
and video?s can be found at www.gmc.net.
GMC Software Technology
GMC Software Technology delivers the most effective solutions in the
field of Customer Communications Management (CCM). With unrivalled
experience in the industry, GMC has consistently demonstrated the
ability to help businesses increase customer engagement across all
touchpoints. The company?s CCM platform, GMC Inspire, enables
enterprises to deliver relevant communications, at the right time,
through the preferred channel for every customer ? driving customer
loyalty, acquisition and operational efficiency.
GMC Software Technology serves thousands of clients worldwide across the
banking, insurance, retail, business services, telco/utilities and
healthcare industry. Having received numerous awards in the field
Customer Communications Management, the company is recognized as an
industry leader for innovation.
For more information, please visit www.gmc.net
Facebook:
www.facebook.com/gmcnet
Twitter:
@gmc_net
Linkedin: www.linkedin.com/company/164012
The GMC logo and GMC Inspire are trademarks of GMC Software Technology
Contact
North America:
Media Ink
Mark Bonacorso, 520-825-0217
markb@mediaink.biz
or
Europe:
Naucke
Kommunikation
Christoph Naucke, +49 9151 908890
christoph.naucke@naucke.com
Article source: http://uk.finance.yahoo.com/news/GMC-Software-Technology-businesswireuk-1722858730.html?x=0
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