WESTMINSTER, Colo.?( BUSINESS WIRE )? Datalogix , the personality at integrating database selling and digital media, has stretched its undertaking to the automotive straight with the employing of Joe Kyriakoza. Most not long ago head of digital products for Jumpstart Automotive Group and Hachette Filipacchi, Joe formerly managed Ford Motors? digital media buying, and was the first President of Detroit?s digital selling association, 313 Digital.
?With the digital thirty-six-inch ruler relocating from pushing clicks to pushing sales, this is an interesting time for automotive marketing?
As General Manager, DLX Automotive, Joe has full tenure of Datalogix? apartment of assembly and dimensions solutions is to automotive industry, together with Datalogix? disdainful partnership with Polk Automotive.
?No a knows more about digital automotive selling than Joe Kyriakoza,? mentioned Eric Roza, President, Datalogix. ?Datalogix is committed to more advanced the state-of-the-art in digital segmentation and dimensions for consumer marketers, and Joe is the best man to lead this bid in the automotive space and to erect out our Detroit office.?
?With the digital thirty-six-inch ruler relocating from pushing clicks to pushing sales, this is an interesting time for automotive marketing,? mentioned Kyriakoza. ?Datalogix is already well known as a of the smartest and many innovative companies in digital information and media. For OEMs and other automotive marketers, DLX?s skill to pick out prospective customers formed on their purchasing experience is indeed unique and only what the attention has been watchful for. I?m vehement to lead the assign for such a game-changing opportunity?.
As Jumpstart Automotive Group?s first Detroit-based executive, Kyriakoza played an entire purpose in office building the country?s largest digital automotive ad network, in senior manager sales and selling roles. He has outlayed many of his vocation partnering with or working right away for automotive manufacturers to emanate integrated selling strategies that erect brands.
Joe is continually featured as an consultant on automotive selling in the press and as a orator and panelist at attention events. He was the first President of 313 Digital and is a house officer is to Detroit Advertising Association (DAA). Joe is moreover an active associate of the IAB as segment of the organization?s Data Council.
About Datalogix
Datalogix is the personality at integrating database selling and digital media. Our assignment is to precedence the power of purchase-based assembly targeting to expostulate quantifiable online and offline sales. We offer assembly segmentation and integrated programs right away and by all heading digital media companies. Datalogix is formed in Westminster, CO, with offices in New York, Boston and Chicago. Please revisit us at www.datalogix.com .
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